How longevity is reshaping work, wealth, and well-being

The world is getting older. In many of the markets where Julius Baer and other major international companies and institutions operate, the increasing number of senior citizens is no longer a temporary shift – it has become an enduring demographic reality. This trend has profound implications for individuals, society, the economy, and the business strategies of established organizations and emerging startups seeking to expand their global footprint.

According to the UN World Population Prospects 2024 report, the global share of people aged 65 and over has doubled since 1960 – from about 5% to 10% in 2024 (see chart below). By 2050, this age group is projected to make up 16% of the global population. In tandem with a decline in fertility and mortality, average life expectancy has also risen significantly – from just under 50 years in 1960 to 73.3 years in 2024. Key contributing factors include improved sanitation, better access to clean water, and advances in…