Julia Binder

Not long ago, business leaders were under constant pressure to speak up on climate, diversity, or social justice. Making bold commitments and pledges was not only encouraged but demanded and, for a...

In today’s rapidly changing world, the urgency to maintain focus on sustainability has never been greater. While the triple planetary crisis of climate change, biodiversity loss, and pollution dema...

Digital technologies, when used in the right way, can benefit organizational performance, improve people’s lives, and protect the planet.

The A case in this two-part series outlines the challenges Isabella Phoenix faced in designing a global sustainability program for HP's vast network of channel partners in just 12 weeks with only o...

The B case outlines how, by early 2025, Isabella Phoenix's initial vision for HP's Amplify Impact sustainability program had grown into a global initiative involving 4,800 partners in 48 countries....

Innovation is often surprisingly underemphasized in the realm of sustainable business transformation. To truly transition from the traditional “take-make-waste” model to one that thrives in a resou...

In a world where change is the only constant, the strategic imperative for sustainability is not just a theoretical construct – it’s a call to action. This section of the book delves into the core ...

As you have explored throughout this book, the journey toward sustainability requires a delicate balance of strategy, leadership, and action – a synergy of the head, heart, and hands. The strategic...

Sustainable business transformation requires more than just a solid strategy – it demands leadership that is visionary, courageous, and deeply committed to change. This third section of the book fo...

In the past, many business leaders could operate much like the generic merchants in Adam Smith’s Wealth of Nations. They could pursue their own personal and corporate ends, while resting assu...

In today’s complex and fast-paced business environment, sustainability has evolved from a buzzword into an essential element of long-term success. Yet the concept is often misunderstood or over...

As any executive will tell you, moral suasion will not convince most companies to commit to sustainability. Even major long-term threats will not do it. Companies need positive reasons to undertake...

In late 2020, as the world began to emerge from the worst of the COVID-19 pandemic, Wärtsilä, a Finnish corporation specializing in power systems, made a bold decision. Despite being a well-e...

The case focuses on Decathlon’s journey from 2023 onwards as it seeks to scale its circular business models and transform from a successful pilot phase to large-scale industrialization. Anna Turrel...

This case highlights Wärtsilä’s significant role in the decarbonization journey of the energy and marine sectors. Despite the difficult financial situation and challenging market dynamics – Wärtsil...

Crowdfunding has emerged as an important alternative financing tool for entrepreneurs. Extant research on the antecedents of crowdfunding success have produced divergent results. By applying the cr...

In this study, we move beyond the predominant focus entrepreneurship researchers have put on the acquisition of financial capital from professional investors by exploring how, and with what effects...

Sustainable entrepreneurship describes the nexus between sustainable development and entrepreneurship. Entrepreneurs aspire to create viable market solutions and intend to act as change agents who ...

Experimental methods provide important advantages for advancing academic understanding of entrepreneurship. Yet, the complex and comingled relationships between some of entrepreneurship's key chara...

Building on the emerging body of research on founder identity, Wry and York (2017) elaborate how an identity-based approach has the potential to extend our knowledge of opportunity identification i...

Not long ago, business leaders were under constant pressure to speak up on climate, diversity, or social justice. Making bold commitments and pledges was not only encouraged but demanded and, for a...

This guide aims to help businesses navigate the rapidly evolving voluntary biodiversity credit (VBC) markets and decide whether and how to engage in VBCs. It is intended for companies that want to ...

Organizations are racing to invest in AI, with Gartner predicting worldwide GenAI spending could surge to $644 billion in 2025. As investment floodgates open, implementation timelines are shrinking...

New IMD playbook 2025 Winning with AI The business leader’s guide to AI – from strategy to execution Organizations are racing to invest in AI, with Gartner predicting worldwide GenAI spending could...

When we reflect on the quality of future leaders, we see the glass as much more than half full. We are optimistic. One reason for this is that, for the last five years, when seeking input on potent...

In today’s rapidly changing world, the urgency to maintain focus on sustainability has never been greater. While the triple planetary crisis of climate change, biodiversity loss, and pollution dema...

Companies can rely on this technology to meet regulatory requirements. Artificial intelligence (AI)-based tools can be useful in responding to regulatory demands regarding sustainability . However,...

Digital technologies, when used in the right way, can benefit organizational performance, improve people’s lives, and protect the planet.

The economy must not only become climate neutral, but also protect supply chains. With the circular economy, ecological and economic goals can be combined. In order to advance circular business mod...