Travel

Future Readiness Indicator

By Howard Yu and the Center for Future Readiness

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Travel

Future Readiness Indicator

By Howard Yu and the Center for Future Readiness

Read the white paper

Future-ready travel companies balance tech with touch

Future-ready companies are distinguishing themselves by strategically balancing technological advancement with authentic human connection.

The travel industry in 2025 is shaped by key trends including AI technology, personalized experiences, responsible tourism, and ‘bleisure’ – the blending of business with leisure. Companies must adapt by adopting eco-friendly practices, deploying AI at scale for personalization, offering unique experiences, providing wellness services, and catering to solo travelers.
Future-ready companies include Booking.com, Delta Air Lines, and Marriott, based on their robust performance in relevant metrics.
AI agents, like OpenAI’s Operator and China’s Manu, are revolutionizing travel booking, potentially disrupting traditional travel agencies by enabling autonomous trip planning.

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“We are at a pivotal juncture in the travel industry. We believe the pace of technology innovation today has surpassed anything in history and Generative AI will have significant impacts on the way people search for, book and experience travel. This technology is now the center of the innovation we are driving for both sides of our marketplace, and we are focused on building the future of travel technology.”

Glenn Fogel Chief Executive Officer of Booking Holdings

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Being future-ready isn’t a luxury – organizations must perform and transform to survive and thrive

The most successful future-ready organizations operate on dual horizons. They continue to perform while transforming and exploiting their core business.

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Sectors covered include airlines, online travel agencies, hotels, hospitality, and cruise lines.

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Future Readiness Indicator

Future-ready travel companies balance tech with touch

White paper: Learn what industry leaders are doing to come out on top