A strategy for AI, not an AI strategy
IMD’s AI Navigator helps leaders align business goals with AI models to capture value, manage risk, and move from hype to real impact....
Didier Bonnet is Professor of Strategy and Digital Transformation at IMD and program co-director for Digital Transformation in Practice (DTIP). He also teaches strategy and digital transformation in several open programs such as Leading Digital Business Transformation (LDBT), Digital Execution (DE) and Digital Transformation for Boards (DTB). He has more than 30 years’ experience in strategy development and business transformation for a range of global clients.
October 7, 2025 • by Didier Bonnet, Achim Plueckebaum in Artificial Intelligence • 13 min read
IMD’s AI Navigator helps leaders align business goals with AI models to capture value, manage risk, and move from hype to real impact....
October 2, 2025 • by Michael R. Wade, Didier Bonnet, Tomoko Yokoi, Nikolaus Obwegeser in Brain Circuits • 3 min read
Credibility is difficult to build and easy to lose for any leader, especially newly appointed digital leaders. Here are some concrete actions and insights that will help you on the journey....
June 25, 2025 • by Didier Bonnet in AI • 3 min read
Many CHROs have yet to understand the implications of GenAI for their employees. Test your knowledge of how it differs from ‘traditional’ forms and check out the tips on integrating GenAI tools...
May 22, 2025 • by Didier Bonnet in Brain Circuits • 3 min read
In an interview with IMD’s Didier Bonnet, aerospace veteran Mike Ambrose shared his insights on pulling off a successful digital transformation in one of the world’s most complex industries....
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