Nokia Siemens networks: Connecting business growth and emissions reductions
The case details an example of how addressing the climate change issue makes business sense. It introduces explaining the partnership between Nokia Siemens Networks and WWF International’s Climate Savers program. Climate Savers is a program that supports companies in reducing their carbon dioxide emissions. Nokia Siemens Networks chose to focus on its products and improve the energy efficiency of its base station products. It explains R&D’s assignment and how the project came to creation, including the Design for Environment process. It discusses the benefits and characteristics of the base station, especially in environmental criteria such as energy efficiency. It addresses some challenges in selling the product. It shows how the product is making a positive impact in developing markets. Finally, the company gives their biggest lessons on business, climate change and innovation.
1) Encourage business to address the climate change issue as it makes business sense and creates opportunities. 2)Inspire business leaders to adopt transformational change in product innovation. 3)Show how to create, develop and market environmentally friendly products. 4)Profile an example of how products can meet important development needs.
2005-2009
Cranfield University
Wharley End Beds MK43 0JR, UK
Tel +44 (0)1234 750903
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Harvard Business School Publishing
60 Harvard Way, Boston MA 02163, USA
Tel (800) 545-7685 Tel (617)-783-7600
Fax (617) 783-7666
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NUCB Business School
1-3-1 Nishiki Naka
Nagoya Aichi, Japan 460-0003
Tel +81 52 20 38 111
Email [email protected]
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