Yinscape and Yangsearch
Yinscape attempted a friendly takeover last summer, but it was fended off by Yangsearch’s board. The eventual takeover has taken a lot of effort and has been under intense scrutiny, partly by regulators but mostly by financial and industry analysts, the majority of whom have yet to decide whether this deal is a good thing or not. Their main concern is that putting together two “number twos” does not necessarily create a winner, particularly given the many differences between the two firms.
To place students in the position of leading a merger of very different, rival companies. To apply principles of change leadership and integration.
Cranfield University
Wharley End Beds MK43 0JR, UK
Tel +44 (0)1234 750903
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Harvard Business School Publishing
60 Harvard Way, Boston MA 02163, USA
Tel (800) 545-7685 Tel (617)-783-7600
Fax (617) 783-7666
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NUCB Business School
1-3-1 Nishiki Naka
Nagoya Aichi, Japan 460-0003
Tel +81 52 20 38 111
Email [email protected]
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