Skandia Assurance and Financial Services: Measuring and visualizing intellectual capital
The case details the effort of the financial services arm of a Swedish insurance company to measure its “intellectual capital”. Comparing corporate value to an iceberg, Skandia AFS began in 1991 looking at ways to measure its hidden or non-financial value lying “under the surface”. The firm began developing “intellectual capital indicators”, which it published in the form of supplements to its annual report, and created the new positions of Director of Intellectual Capital and Intellectual Capital Controller to foster the measurement effort. Skandia AFS’s intellectual capital model, called the “Business Navigator”, subdivides intellectual capital into process capital, human capital, customer capital and renewal & development capital. The case also looks at how Skandia AFS has begun to integrate the Business Navigator into its budgeting, leadership development and IT systems.
1995
Cranfield University
Wharley End Beds MK43 0JR, UK
Tel +44 (0)1234 750903
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Harvard Business School Publishing
60 Harvard Way, Boston MA 02163, USA
Tel (800) 545-7685 Tel (617)-783-7600
Fax (617) 783-7666
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NUCB Business School
1-3-1 Nishiki Naka
Nagoya Aichi, Japan 460-0003
Tel +81 52 20 38 111
Email [email protected]
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