Panasonic Europe (B): Building a new competitive platform
The radical strategy of shifting production capacity from West to East had been accomplished successfully. By early 2005, nearly 60% of the 9,000 manufacturing jobs in Europe were located in the CEE region–some moved from factories in Western Europe, some newly created–with Slovakia and the Czech Republic replacing Germany and the UK as the major manufacturing centers for Panasonic in Europe. The cost pressures had eased, at least temporarily, customer requirements on quality and delivery continued to be met, and although thousands of jobs had been eliminated in the West, the manufacturing competence transfer was well on the way. The B case explains how this was accomplished.
March 2000 - May 2005
Cranfield University
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Harvard Business School Publishing
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NUCB Business School
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- Panasonic Europe (A): Building a new competitive platform
- Panasonic Europe (B): Building a new competitive platform
- Panasonic Europe (A): Building a new competitive platform
- Panasonic Europe (B): Building a new competitive platform
Case reference: IMD-3-1557 ©2005
Research Information & Knowledge Hub for additional information on IMD publications
Case reference: IMD-3-1558 ©2005
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