OsterTel: Asia Pacific
This case focuses on the efforts of Hans Schmidt, a senior OsterTel executive responsible for customer service and support activities throughout Asia Pacific, as he attempts to best organize service operations throughout the region. Fresh from a successful reorganization of service operations in Europe, Schmidt has found that Asia Pacific presents a very different set of challenges. He is considering three different integration options: incremental change to the existing Asian model, adopt the European model of integration, or organize around sub-regional territories. After years of constant change in the global organization, OsterTel executives are tired; Schmidt knows that he has to get this solution right the first time around.
2005
Cranfield University
Wharley End Beds MK43 0JR, UK
Tel +44 (0)1234 750903
Email [email protected]
Harvard Business School Publishing
60 Harvard Way, Boston MA 02163, USA
Tel (800) 545-7685 Tel (617)-783-7600
Fax (617) 783-7666
Email [email protected]
NUCB Business School
1-3-1 Nishiki Naka
Nagoya Aichi, Japan 460-0003
Tel +81 52 20 38 111
Email [email protected]
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