Case Study

Fortis Venturing (A): Building the fighting spirit

23 pages
July 2003
Reference: IMD-3-1276

The case investigates the genesis of an idea and its champion within the Fortis Group, how it ended up “hosted” by Fortis Venturing, and the fate of the venture.

Keywords
Corporate Venturing, Champion, Financial Services
Settings
2000-2002
Type
Field Research
Copyright
© 2003
Available Languages
English
Related material
Teaching note
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This case study is part of a series
  • Fortis Venturing (A): Building the fighting spirit
  • Fortis Venturing (B2): Jack Heij and Fortis Escrow Services
  • Fortis Venturing (B3): Rob Beekmans and Vermogensplanet
  • Fortis Venturing (B4): Mark Lundin and Focos
  • Fortis Venturing (d1): Pet pack
This case study is part of a series
  • Fortis Venturing (A): Building the fighting spirit
  • Fortis Venturing (B2): Jack Heij and Fortis Escrow Services
  • Fortis Venturing (B3): Rob Beekmans and Vermogensplanet
  • Fortis Venturing (B4): Mark Lundin and Focos
  • Fortis Venturing (d1): Pet pack
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Fortis Venturing (A): Building the fighting spirit
By Benoit F. Leleux and Bruno Tindemans
Case reference: IMD-3-1276 ©2003
Summary
The case investigates the genesis of an idea and its champion within the Fortis Group, how it ended up "hosted" by Fortis Venturing, and the fate o...
Reference IMD-3-1276
Copyright ©2003
Copyright owner IMD Copyright
Available Languages English
Contact

Research Information & Knowledge Hub for additional information on IMD publications