Eris (A): Building a cosmetics brand in Poland
Irena Eris and Henryk Orfinger established their cosmetics company in 1983 in Poland, then still a communist country. Just 19 years later, in 2002, their business had grown from one employee and one product to 218 employees and 300 products. However it was still a small company in a highly competitive market, exposed to multinationals attacking from above and Polish low-cost producers from below. As the founders prepared for the 20th anniversary celebration the following year, they wondered what the future held in store for them. How could they ensure continued growth and success in the years to come?
Learn how local companies can formulate effective strategies to compete with multinationals; how they can create a premium brand not only competing with price; how to build a unique culture that values job satisfaction, innovation, motivates employees and allows them to balance private and professional life?
1983-2002
Cranfield University
Wharley End Beds MK43 0JR, UK
Tel +44 (0)1234 750903
Email [email protected]
Harvard Business School Publishing
60 Harvard Way, Boston MA 02163, USA
Tel (800) 545-7685 Tel (617)-783-7600
Fax (617) 783-7666
Email [email protected]
NUCB Business School
1-3-1 Nishiki Naka
Nagoya Aichi, Japan 460-0003
Tel +81 52 20 38 111
Email [email protected]
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- Eris (A): Building a cosmetics brand in Poland
- Eris (B): Rebranding and preparing the ground for expansion
- Eris (A): Building a cosmetics brand in Poland
- Eris (B): Rebranding and preparing the ground for expansion
Research Information & Knowledge Hub for additional information on IMD publications
Research Information & Knowledge Hub for additional information on IMD publications
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