Enlight interactive: Making strategy in internet time
Enlight Interactive, based in Sweden, specializes in delivering everything from complete learning systems for companies to interactive entertainment and educational software for individuals. In March 2000, Pelle Tornell, CEO of Enlight Interactive, and co-founder Jonas Ryberg were faced with a daunting task – how to create a vision for their rapidly expanding company in the fast-paced Internet-driven economy. Tornell remarked, “In this business, it’s not about what you look like today, it’s about what you will look like tomorrow.” Both Tornell and Ryberg viewed Enlight’s mission as creating tools for developing and refining knowledge. However, they faced several distinct challenges in early 2000, which included how to continue to grow the company, how to manage the firm’s rapid growth, and how to effectively communicate their strategic goals throughout the organization. Possible discussion questions include: Given the strategic challenges facing Enlight Interactive, how should they proceed? What should their vision be as they move forward?
2000
Cranfield University
Wharley End Beds MK43 0JR, UK
Tel +44 (0)1234 750903
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Harvard Business School Publishing
60 Harvard Way, Boston MA 02163, USA
Tel (800) 545-7685 Tel (617)-783-7600
Fax (617) 783-7666
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NUCB Business School
1-3-1 Nishiki Naka
Nagoya Aichi, Japan 460-0003
Tel +81 52 20 38 111
Email [email protected]
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