CHINT was determined to move up to the high-end segment of the market. It had the choice of either organic growth or external growth via acquisitions. The case focuses on CHINT’s efforts to enter the high-end segment. It needed to make decisions with regard to product, price, distribution channel, technology, design, brand, and value proposition for this segment.
Learning Objective
How to implement the new market strategy?
Keywords
Moving Up the Value Chain, Good-enough Market, Low Cost Competition, Strategy, General Management
Available Languages
English
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