Alcatel in China: Business as an adventure
Take the world’s most challenging market. Concentrate almost all your previously dispersed assets–12 joint ventures and wholly owned businesses–into one basket. Move the management of all of your regional activities to this location. Place access to your worldwide intellectual property on the table and add $312 million for the portion of equity in a joint venture that gets you up to 50% plus one share, and then turn the venture’s structure and governance on its head in order to not only build the most technically and sales-aggressive telecom competitor in the China market, but one that also gives you access to Chinese brains and brawn in producing a global product for the global market. A recipe for revolution across the global market place, or yet another misguided investment in China’s elusive dream? Alcatel, France’s venerable telecom giant, is betting the former.
Alcatel-Lucent
2002
Cranfield University
Wharley End Beds MK43 0JR, UK
Tel +44 (0)1234 750903
Email [email protected]
Harvard Business School Publishing
60 Harvard Way, Boston MA 02163, USA
Tel (800) 545-7685 Tel (617)-783-7600
Fax (617) 783-7666
Email [email protected]
NUCB Business School
1-3-1 Nishiki Naka
Nagoya Aichi, Japan 460-0003
Tel +81 52 20 38 111
Email [email protected]
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