Case Study

Bayernwerk A.G. (B): Aquapower

4 pages
February 2002
Reference: IMD-5-0599

The deregulation of the German energy market created a series of challenges for the incumbent players. This case focuses on the approach that Bayernwerk A.G. (now E.ON) took to dealing with changes in the competitive landscape. Using conjoint analysis Bayernwerk was able to identify a few key characteristics for which customers were willing to pay a premium.

Keywords
Power Generation, Deregulation, Conjoint Analysis, Power Utility
Settings
Germany
September 1999
Type
Field Research
Copyright
© 2002
Available Languages
English
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This case study is part of a series
  • Bayernwerk A.G. (A): Responding to deregulation
  • Bayernwerk A.G. (B): Aquapower
This case study is part of a series
  • Bayernwerk A.G. (A): Responding to deregulation
  • Bayernwerk A.G. (B): Aquapower
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Bayernwerk A.G. (A): Responding to deregulation
By Mark B. Vandenbosch and Gavin Brown
Case reference: IMD-5-0590 ©2002
Summary
The deregulation of the German energy market created a series of challenges for the incumbent players. This case focuses on the approach that Bayer...
Reference IMD-5-0590
Copyright ©2002
Copyright owner IMD Copyright
Available Languages English
Contact

Research Information & Knowledge Hub for additional information on IMD publications

Bayernwerk A.G. (B): Aquapower
By Mark B. Vandenbosch and Gavin Brown
Case reference: IMD-5-0599 ©2002
Summary
The deregulation of the German energy market created a series of challenges for the incumbent players. This case focuses on the approach that Bayer...
Reference IMD-5-0599
Copyright ©2002
Copyright owner IMD Copyright
Available Languages English
Contact

Research Information & Knowledge Hub for additional information on IMD publications