Case Study

Untangling spaghetti: How innovation changed at Oticon (C)

5 pages
May 2014
Reference: IMD-7-1529

The new innovation process has been accepted and begun to produce results, but is not yet entirely satisfactory.

Learning Objective

Managing change in the approach to innovation. Designing an innovation process adapted to the evolution of technology and organizational size, especially the tension between bottom-up creativity and developing an integrated product portfolio that exploits changing market needs. Understanding the importance of aligning organization and culture to support change (application of the Galbraith Star Model).

Keywords
Change Management, Innovation, Process, Company, Development
Settings
World/global, Denmark
Oticon, Healthcare, Medical Equipment
1991-2014
Type
Field Research
Copyright
© 2014
Available Languages
English
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This case study is part of a series
  • Untangling spaghetti: How innovation changed at Oticon (A)
  • Untangling spaghetti: How innovation changed at Oticon (B)
  • Untangling spaghetti: How innovation changed at Oticon (C)
This case study is part of a series
  • Untangling spaghetti: How innovation changed at Oticon (A)
  • Untangling spaghetti: How innovation changed at Oticon (B)
  • Untangling spaghetti: How innovation changed at Oticon (C)
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Untangling spaghetti: How innovation changed at Oticon (A)
By Paul Strebel Anja Maier and Søren Stranne
Case reference: IMD-7-1527 ©2014
Summary
The bottom-up “Spaghetti Organization” for pioneering innovation at Oticon was successful growing the top line for almost two decades, but graduall...
Reference IMD-7-1527
Copyright ©2014
Copyright owner IMD Copyright
Organization Oticon
Industry Healthcare, Medical Devices
Available Languages English
Contact

Research Information & Knowledge Hub for additional information on IMD publications

Untangling spaghetti: How innovation changed at Oticon (B)
By Paul Strebel Anja Maier and Søren Stranne
Case reference: IMD-7-1528 ©2014
Summary
The management team introduced a “cultural revolution” to support the new innovation process, followed by an innovation workflow involving project ...
Reference IMD-7-1528
Copyright ©2014
Copyright owner IMD Copyright
Organization Oticon
Industry Healthcare
Available Languages English
Contact

Research Information & Knowledge Hub for additional information on IMD publications

Untangling spaghetti: How innovation changed at Oticon (C)
By Paul Strebel Anja Maier and Søren Stranne
Case reference: IMD-7-1529 ©2014
Summary
The new innovation process has been accepted and begun to produce results, but is not yet entirely satisfactory.
Reference IMD-7-1529
Copyright ©2014
Copyright owner IMD Copyright
Organization Oticon
Industry Healthcare, Medical Equipment
Available Languages English
Contact

Research Information & Knowledge Hub for additional information on IMD publications