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Case Study

Uber the bad guy: Does it matter? (Mini case)

3 pages

May 2017

Reference: IMD-7-1899

This mini-case describes the challenges facing Uber in early 2017 and how it has ended up being perceived as a bad guy. At the same time, it is growing very fast. So, does the bad guy image matter?

Learning Objective

Basis for discussion on “business and society.” Do companies need to worry about their position in society, and are there different rules for disruptors?

Keywords

Sustainability, Society, Disruption, Ethics, Discrimination, Work Environment

Settings

World/global, United States of America
Uber, Logistics and Supply Chain, Logistics and Supply Chain, Transportation
2017

Type

Published Sources

Available Languages

English

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