OSM Aviation, a newcomer in the sector, is disrupting the aviation industry. The specialist in the employment, training and administration of cabin crew and pilots is changing the way airlines approach talent management. OSM Aviation’s idea is based on a new and comprehensive outsourcing model of “total crew management” – taking responsibility for the entire crew management process, from recruitment and training to planning and execution. The company’s value proposition is two-fold: offering crew members secure, fair and predictable employment; and giving airline operators both added flexibility and an opportunity to save costs, as well as providing them with top quality crew members.
• The case discusses the opportunities and challenges facing a labor outsourcing company.
• Participants will be asked to evaluate the key advantages and disadvantages of outsourcing labor. They will further assess the strategic choices OSM Aviation is facing to offer a value proposition appealing to all stakeholders – airline operators, employees, unions, flight school candidates.
• Finally, participants will be asked to evaluate the idea of a total leasing proposition.
IMD retains all proprietary interests in its case studies and notes. Without prior written permission, IMD cases and notes may not be reproduced, used, translated, included in books or other publications, distributed in any form or by any means, stored in a database or in other retrieval systems. For additional copyright information related to case studies, please contact Case Services.
Research Information & Knowledge Hub for additional information on IMD publications