Case Study

Managing performance at Haier (A)

13 pages
July 2003
Reference: IMD-3-1332

The case examines the key elements and principles behind Haier’s performance management system and the organizational behavioural context in which it was implemented. Haier’s performance management system constituted a significant competitive advantage and had been a key factor in the company’s transformation from a small, backward collectively owned local company to the number five player in the global white goods industry. The strength of the case lies in the universality of the key principles behind Haier’s management performance systems.

Keywords
General Management, Globalization, Home Appliances, Organizational Behavior, Performance Management
Settings
2002
Type
Field Research
Copyright
© 2003
Available Languages
English, Italian, Chinese
Case clearing houses
IMD case studies are distributed through case clearing houses. In order to browse the collection and purchase copies please visit the links below.

The Case Centre

Cranfield University

Wharley End Beds MK43 0JR, UK
Tel +44 (0)1234 750903
Email [email protected]

Harvard Business School Publishing

60 Harvard Way, Boston MA 02163, USA
Tel (800) 545-7685 Tel (617)-783-7600
Fax (617) 783-7666
Email [email protected]

Asia Pacific Case Center

NUCB Business School

1-3-1 Nishiki Naka
Nagoya Aichi, Japan 460-0003
Tel +81 52 20 38 111
Email [email protected]

Contact

Research Information & Knowledge Hub for additional information on IMD publications

Best-selling Case Study
Discover our latest research
IMD's faculty and research teams publish articles, case studies, books and reports on a wide range of topics