PERTH, AUSTRALIA, September 2016. Torsten Ketelsen’s history, for the last 30 years, had been deeply intertwined with that of garnet, the hardest industrial sand. He very much created a market for it, then brought GMA Garnet to a market leader position with a 40 per cent global market share.
GMA Garnet’s success was based on the exceptional quality of the product and on the company`s complete control over the whole production and distribution cycle, from mining to processing, logistics, shipping and distribution to the final user world-wide as well as reprocessing and recycling.
The industrial success story also benefited from the support of its controlling shareholder, Jebsen & Jessen Family Enterprise, a true master of entrepreneurial partnerships.
But how did the Jebsen & Jessen Family Enterprise`s overarching legacy, values, governance, business model and growth strategy contributed to the success of GMA Garnet? How will this relationship support or hamper the ambitious goals set for the company’s future? What were the implications of the family firms’ commitment to environmental mining practices and a circular economy in that context?
Sustainability, circular business models, recycling, managing fast growth, management and ownership succession, venturing, managing partnerships, vertical integration, portfolio diversification, frontier markets, stewardship, values and ethics
IMD retains all proprietary interests in its case studies and notes. Without prior written permission, IMD cases and notes may not be reproduced, used, translated, included in books or other publications, distributed in any form or by any means, stored in a database or in other retrieval systems. For additional copyright information related to case studies, please contact Case Services.
Research Information & Knowledge Hub for additional information on IMD publications