Beekeeper: From pivoting startup to disrupting scaleup
ZURICH (SWITZERLAND), MAY 2018 – Cristian Grossmann arrived early in the office that day. It had not been a breeze for Beekeeper to reach its current situation: a quickly expanding company with over 130 employees across the world, with a plethora of large clients. It was not so long ago that he had started a side-project with a university friend to develop an anonymous flirting platform for students. Several pivots later, the project had started getting a lot of traction and disrupting the hospitality industry’s way of working. The last 12 months had been much more turbulent than expected, and Grossmann was mulling over how the next 12 months would look like. It was crucial for Beekeeper to continue growing, yet there were more and more indications of the organization’s rapid growth leading to overwhelming complexity. So how could Grossmann steer the company towards even more growth while staying agile and exciting?
- From start up to scale up
- Managing growth and complexity
- Human resource management in hospitality industry
- Professionalization
- Strategic pivots
- Crossing the chasm
- Growth as objective
- Team dynamics
- Motivation
- Deskless employees
Beekeeper, Travel and Leisure, Hospitality
2014-2018
Cranfield University
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Harvard Business School Publishing
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NUCB Business School
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Nagoya Aichi, Japan 460-0003
Tel +81 52 20 38 111
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in Harvard Business Review May-June 2024, vol. 102, issue 3
in Journal of Management 5 April 2024, ePub before print, https://doi.org/10.1177/01492063241240713
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in Harvard Business Review May-June 2024, vol. 102, issue 3
Research Information & Knowledge Hub for additional information on IMD publications
in Journal of Management 5 April 2024, ePub before print, https://doi.org/10.1177/01492063241240713
Research Information & Knowledge Hub for additional information on IMD publications
Research Information & Knowledge Hub for additional information on IMD publications
Research Information & Knowledge Hub for additional information on IMD publications
Research Information & Knowledge Hub for additional information on IMD publications
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