Has Apple changed the online advertising game?
Apple recently quietly updated its operating system during the release of its new IPhones. What went unnoticed is that its cookie policy also changed. What effect does that have on the company’s ability to track users and will that give Facebook or Google the upper hand?
Watch IMD Professor Amit Joshi explain in the latest IMD Viewpoints.
Amit Joshi recently joined IMD as Professor of Digital Marketing and Strategy.
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in I by IMD 3 April 2024
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Research Information & Knowledge Hub for additional information on IMD publications
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in I by IMD 20 February 2024
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in Forbes.com 20 February 2024
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Research Information & Knowledge Hub for additional information on IMD publications
in I by IMD 11 January 2024
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