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Luxury 2050

Supporting luxury brands to future-proof with agility

Luxury 2050

Supporting luxury brands to future-proof with agility

IMD’s Luxury 2050 initiative aims to help luxury brands across sectors navigate the heightened uncertainty and seismic shifts that will redefine luxury in the years to come and to do so with agility. Through our research and thought leadership insights, we support brands’ efforts to shape the future of more innovative, relevant, and environmentally and socially responsible luxury. Our work also informs our open and custom programs tailored for the luxury sector.

Is artificial intelligence worth the craze for luxury brands?

by Stéphane JG Girod, Forbes

Driving the Future: How NIO is resetting the standards of customer experience for premium brands

by Stéphane J. G. Girod, Rui Meng, Hui Zhang, I by IMD

How luxury brands bet on generative AI to solve old and new challenges

by Stéphane JG Girod, Forbes

Featured video

What’s driving the current slowdown of luxury goods?

In this short interview with BBC News, Stéphane J.G. Girod, Professor of Strategy and Organizational Innovation, explains that there are number of factors at play and notes that the current cyclical downturn should not hide more structural shifts to come.

Forbes

Three Questions The Fashion Industry Needs To Solve To Reach True Sustainability

Fashion is one of the most taxing industries on our planet, behind oil, gas, and cement.

FORBES

Four Ways To Think About Luxury Brand Collaborations In Asia

Two trends are shaping luxury brands’ competitiveness. First, collaborations have become increasingly important for companies, including luxury brands.

FORBES

Five New Rules That Luxury Business Leaders Should Keep Top Of Mind

The latest Financial Times Business of Luxury Summit in Monaco revealed five new rules that luxury business leaders should follow to future-proof their brands.

Research & Insights

IMD’s faculty and research teams regularly publish important academic research on the challenges and transformations experienced by luxury brands.

Programs

IMD offers both open and custom programs focused on the luxury goods sector.

About

We help luxury brands future-proof with agility.

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