Moving past these challenges requires specific interventions, Fujimoto argues. She points to work by the Federal Communications Commission to publish detailed maps of broadband access across the US, putting pressure on the telecoms sector to level up an imbalanced service. On affordability, she highlights the Biden Administration’s Affordable Connectivity Program, through which 48m low-income US citizens are eligible for discounted broadband services.
Organizations in Europe are using similar tactics. The European Commission’s recently announced the Gigabit Infrastructure Act which aims to extend network coverage across the EU. A number of European countries offer subsidies to help low-income citizens get online. They have also pushed providers to launch more affordable tariffs.
As for confronting issues around adoption, this may require more targeted, localized action. Community groups and third-sector organizations can also help here, as Nicole Morgenstern, Telecom, Tech and Media Policy Associate Manager at Asian Americans Advancing Justice, told the APAICS panel. Her organization has worked with communities in Washington State, Texas, Michigan, and New York to pilot different kinds of digital-literacy programs.
Similar projects are under way in Europe. In the UK, for example, the charity Age UK has helped thousands of older people get online. The charity also employs specialist advisers in 120 outlets around the country. In France, the National Family Allowances Fund has launched a digital skills program to support vulnerable people in accessing online services.
Another APAICS panelist, Charan Lota, Group Vice President and Executive Chief Engineer at Toyota Motor Company North America, believes interested parties from the private sector can also help. He cites the example of a charitable foundation, funded by Toyota, which works with students from early years through to university. AT&T, adds Beth Fujimoto, runs 25 connected-learning centers across the US designed to improve digital literacy through methods including working with non-native English speakers.
Scaling the responseÂ
Centralized action and support can drive local action at scale. The $2.75bn grant program that the US Congress passed in 2021 is designed to promote digital equity and inclusion by encouraging internet adoption in communities across the country. The Digital Equity Act has launched three grant programs to support a variety of personalized, localized broadband-adoption initiatives, with the onus on each state to develop and implement its own digital-equity plan, training, outreach and awareness campaign, and device support.
In 2020 the European Commission published the European Skills Agenda, which pressed member states to implement a dozen actions over the subsequent five years, in fields such as lifelong learning and vocational training.
The important point here is that there are no one-size-fits-all solutions. Inevitably, communities and individuals face different barriers to getting online and accessing digital services, depending on their circumstances. While there will be plenty of widely applicable lessons from different initiatives, effective programs will require a bespoke element. Local program leaders in specific communities are best placed to identify what is required.