The next frontier of AI in marketing
The adoption of AI in marketing continues at pace—but to realize its true potential, chief marketing officers (CMOs) need to learn how to use it to drive wholesale change in their marketing...
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Author
Amit M. Joshi
Amit Joshi is Professor of AI, Analytics, and Marketing Strategy at IMD and Program Director of the AI Strategy and Implementation program, Generative AI for Business Sprint, and the Business Analytics for Leaders course. He specializes in helping organizations use artificial intelligence and develop their big data, analytics, and AI capabilities. An award-winning professor and researcher, he has extensive experience of AI and analytics-driven transformations in industries such as banking, fintech, retail, automotive, telecoms, and pharma.
Latest publications
Five ways to figure out how to make the most of your data
June 22, 2022 • by Amit M. Joshi in Audio articles • 8 min read
Organizations are sitting on a gold mine of data, but very few are reaping the rewards. Putting the right infrastructure in place and demystifying data analytics among employees will help companies unleash...
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