
Why leaders should learn to value the boundary spanners
Entrepreneurial talent who work with other teams often run into trouble with their managers. Here are ways to get the most out of your ‘boundary spanners’...
by Julia Binder Published September 30, 2024 in Brain Circuits • 2 min read
Transform your operations by integrating green practices and sourcing secondary or bio-based materials. Not only will this enhance sustainability, but it also drives competitive advantages in cost, resilience, and market positioning.
Revitalize your business through regenerative land-use practices. By investing in circular ecosystems, you can create premium products, add value through ecosystem services, and make the most of your available space.
Don’t let waste go to waste. Capture untapped economic value by restoring technical and biological materials. Turn by-products into high-value assets and elevate your sustainability efforts.
Extend your product’s lifecycle with repair services, “re–commerce,” or by enabling a reuse ecosystem. This not only diversifies revenue streams but also deepens customer loyalty through long-term engagement.
Shift from selling products to offering product-service bundles. By focusing on customer needs and embedding circular material systems, you deliver superior performance while advancing sustainability.
Leveraging AI for smarter sustainability
Circular economy: cooperation is the key to success
Digital sustainability: It pays to be a leader, not a laggard
How the stories you tell can have a real impact
Women Leading the Way in Sustainability: Shaping a Greener Future
Setting impact targets for nature: How business can be part of the plan
Professor of Sustainable innovation and Business Transformation at IMD
Julia Binder, Professor of Sustainable Innovation and Business Transformation, is a renowned thought leader recognized on the 2022 Thinkers50 Radar list for her work at the intersection of sustainability and innovation. As Director of IMD’s Center for Sustainable and Inclusive Business, Binder is dedicated to leveraging IMD’s diverse expertise on sustainability topics to guide business leaders in discovering innovative solutions to contemporary challenges. At IMD, Binder serves as Program Director for Creating Value in the Circular Economy and teaches in key open programs including the Advanced Management Program (AMP), Transition to Business Leadership (TBL), TransformTech (TT), and Leading Sustainable Business Transformation (LSBT). She is involved in the school’s EMBA and MBA programs, and contributes to IMD’s custom programs, crafting transformative learning journeys for clients globally.
July 3, 2025 • by Eric Quintane in Brain Circuits
Entrepreneurial talent who work with other teams often run into trouble with their managers. Here are ways to get the most out of your ‘boundary spanners’...
July 2, 2025 • by Susan Goldsworthy in Brain Circuits
When we feel stressed, we’re more likely to operate from a place of fear and fall back on a mindset that is fixed, judgmental, and focused on polarities – behaviour that soon...
July 1, 2025 • by Gopi Kallayil in Brain Circuits
Artificial intelligence is perhaps the most far-reaching technology ever created. Google’s AI business strategist Gopi Kallayil recommends asking yourself three key questions regarding your business strategy and identifies three AI capabilities you...
June 30, 2025 • by Sunita Sehmi in Brain Circuits
Many leaders feel compelled to motivate their teams to perform by being highly solutions-focused – but learning rather than directing often leads to better results. Consult the following checklist to guage whether...
Explore first person business intelligence from top minds curated for a global executive audience