Digital Strategy and Analytics
Build an integrated understanding of digital strategies and data analytics
Building an effective digital strategy is more important than ever in today’s networked age. The most valuable companies have developed digital platforms or engage with those who offer a platform ecosystem such as Amazon, Apple, Uber etc.
But you need to understand how the platform way of doing business is different. To succeed in the platform ecosystem, it is critical to not only know the platform strategy, but also learn how this connects with your data analytics, Artificial Intelligence, and data strategy.
Using a hands-on experiential approach, Digital Strategy & Analytics (DSA) shows you how to build a tight, integrated understanding of both frameworks so that you can execute with confidence.
What an inspiring week at DSA. I learned from amazing faculty and about 50 other global professionals in different industries. We are all on the same path to transition from legacy mode to a digital journey for our businesses and clients. Very exciting!
Cutting-edge digital marketing insights built on pertinent real cases and delivered by top professors who create a highly interactive and effective learning experience. Now I know how to make our company’s value proposition even more meaningful and attractive!
Get the latest business insights for the digital age from IMD
IMD offers a wide range of programs to help you build your digital skills. All give you access to world-leading research from the Global Center for Digital Business Transformation.
Length: 5 days on campus.
Digital Excellence Diploma
