In 1998, COSCO’s President and CEO Wei Jiafu initiated a “two transformation” strategy at COSCO: transformation from a global shipping carrier to a global logistics operator based on the shipping business, and from a cross-border business player to a multinational conglomerate. To carry out the transformation from a carrier to a logistics operator, COSCO planned to extend the industry value chain and move into logistics, terminal operations, ship repair and shipbuilding businesses. This case follows COSCO’s transformation and development through to 2007 and looks at the challenges ahead.
Keywords
Transformation, International Shipping, Shipping
Available Languages
English
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