Have you ever wondered why AI and sustainability seem so promising, yet so often fail to take off inside traditional companies? Or why, despite their potential synergy, AI and sustainability are so rarely pursued together? Too often, companies treat AI and sustainability as separate tracks, believing it’s simpler to manage change that way. But this split approach creates friction (alt: silos?), stalls innovation and blinds companies to opportunities. In a world moving faster than ever, standing still is the greatest risk of all.
In Twin Transformation, strategists Michael Wade and Konstantinos Trantopoulos bring this dilemma to life through a gripping business novel that follows ThermaDynamics, an aging industrial giant at a crossroads. As its leaders race to combine AI with sustainability, they face not just technical hurdles, but deep organizational challenges. Through the narrative, the authors offer a powerful framework for managing twin transformations, showing how organizations can turn convergence into competitive advantage.
Packed with insight and tension, Twin Transformation challenges the status quo and makes a compelling case for embracing two of the most powerful forces of our time—together. It will reshape the way you think about leadership, industry norms, and the future of business.
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Independently published
5 June 2025
Based on cutting-edge research from the International Institute for Management Development in Switzerland (IMD), Twin Transformation by Mike Wade and Konstantinos Trantopoulos, explores how organizations can successfully navigate the dual challenge of digitalization and sustainability. This groundbreaking book provides leaders with a clear roadmap for aligning digital innovation with environmental and social responsibility. Drawing on real-world examples and proven strategies, Twin Transformation equips businesses to drive growth and resilience while creating long-term value for society and the planet.
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AI and sustainability are transforming the business landscape. In their new book, Michael Wade and Konstantinos Trantopoulos introduce the concept of twin transformation – a leadership imperative for companies seeking to remain competitive, resilient, and relevant.
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