Author

Ajay K. Kohli

Ajay Kohli is the Gary T. and Elizabeth R. Jones Chair and Regents Professor (Marketing) at the Scheller College of Business, Georgia Institute of Technology. His research focuses on customer-centricity, sales management, B2B marketing, and brand management. Kohli has served as Editor-in-Chief of the Journal of Marketing, the premier broad-based academic journal in marketing. He is currently Associate Editor of the Journal of Marketing and Area Editor of the International Journal of Research in Marketing.

Latest publications

X

Log in or register to enjoy the full experience

Explore first person business intelligence from top minds curated for a global executive audience